Local SEO Services to Promote Your Local Business
Local SEO Services
For the last few months, I used to be struggling to get my restaurant in Kharghar, Navi Mumbai on the initial pages of Google, Yahoo and Bing. I finally got the solution to all my difficulties ie. Local SEO Services. I contacted a professional digital marketing company providing SEO services. On analyzing my restaurant local business, they entrust me with digital marketing plans and packages which includes a marketing strategies to improve the ranking and get more traffic, sales, and growth. Let’s have a look at how these strategies worked to promote my restaurant business.
Local Business Profile
Local SEO makes use of local business profile sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target locally targeted keywords, for optimizing search results. The SEO agency maintained strategies that increase the ranking of local business profiles on these web pages. Now, when any visitor searches for specific data relating to my restaurant, the profile of my business that is optimized on all these sites appears as a top search result. With enhanced online visibility, I discover that customers have visited my website, which is working to promote my business module.
Local SEO Services – Back Linking
Local SEO Services include backlinks building to a website. In keeping with Google’s latest update, my service provider took care to build backlinks of my website from high DA websites. It is realized that relevancy is crucial because the search engines identify key phrases on the basis of the backlinks.
One other important aspect is hyperlink speed or the speed at which backlinks are created. The team built backlinks systematically and maintain strategies, as any unnatural speed could make search engines look at my backlinks as spam. In addition, they also employed techniques such as social bookmarking, article and forum submissions and other off-page activities. Keyphrases variations, unique content, and other strategies have been adopted to get improved results.
Social Media Promotion
My SEO service provider also used effectively social media optimization strategies to get my customer to my business website. They developed my business profile on popular social networking sites such as Facebook, Instagram, Twitter, YouTube and more and created posts, videos, events and blogs, which assist me to get local customers to visit my website.
They created the network via ‘Follow’, ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social media sites (Facebook, YouTube, Twitter, and more) these profiles are also helping to drive more organic traffic to my website. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube, Vimeo, and Pinterest.
Social Media Marketing
Social Media Marketing includes the utmost utilization of promoting potential with the options (sponsored marketing facility, business pages in the case of Facebook, Instagram and more) in social media. In my expertise, specializing in specific social media for advertising and marketing purposes (Facebook, Instagram, Twitter) is the best way to promote your business online.
The Local SEO Services provided by the digital marketing agency assist to get more local customers to my website and help in the online business promotion of my restaurant – something which I definitely couldn’t have achieved by myself.