Content Writing tips to Improve Your Web Pages
Unique and good content of any website or blog will always get more shares, more backlinks, and will achieve the trust of the visitors. Getting visitors attention is difficult. They are spending lesser time on web pages than they did earlier. To overcome this, we should present distinctive content that can be optimized on the web and preserve visitors’ attention. The following are tips to consider while writing content for the web pages.
- Know Your Audience
Before writing content, it’s best to know, who’re you focusing together with your content? Which audience are you trying to reach? The primary audience is regular visitors while your secondary audience, who may need your services or products later. Make your content accessible and attention-grabbing. Attempt to reply faqs your visitors might have in their minds.
- Stay away from Keyword Dressing
Keywords are essential when writing for the blog, nevertheless, using too many keywords is frowned upon. The keywords make it easy for your readers to read your content. It also, makes your content relevant and search-friendly. At the same time, lots of keywords look unreliable to your readers. It appears like low-quality content. It may get a high bounce rate. This will lead to obstacles with the major search engines.
- Extract Emotion from your Visitors
Your content should make your audience feel special. Promise them to achieve their goals and create a feeling of belonging with benefits and wonder. Your content along with the title and short description of the webpage or blog should compel your readers to click and hook them to stay with the web pages.
- Write your Content Short and Simple
Keep your topics and sentences short and simple and easy to understand. Use lists instead of one large paragraph. Divide your topic into sections with proper subheading. Do not use jargon. While writing content, make sure your sentence language, structures, tone, style, and word choice drive readers into action. Avoid using passive voice.
- Keyword research
Use keyword research tools like AdWords Keyword Planner and Moz Keyword explorer. This will help you discover what your target audience is searching for on Google. This also helps you discover how competitive a keyword is. Incorporate these keywords into your content when writing.Look for secondary keywords to blend into your content. They will help you rank for a wide array of long tail keywords which leads to more traffic to your site.
- Write for your audience, not search engines
Make sure your content has keywords, but do not force them into your sentences in a way that doesn’t make sense or sounds weird. Also, make sure keywords you target are relevant to your audience. Whether a keyword has high search volumes or not, ask yourself, is it relevant to my target audience?
- Hyperlink your sources
If you use another website’s content, make sure you hyperlink it. Cite your sources because it’s the right thing to do. This may also get you a reciprocal link or a quote in the future.
Citing sources also shows that the information you are giving is credible.
- Edit your content
Make sure your work is refined before publishing. Use tools like Grammarly to check for grammar and sentence structure. Double check for spelling mistakes and only use words that you are sure of their meaning.
- Use social media to measure success
You are writing content so that it delivers you results. So, how do you then measure the impact of content you write?
- Use Google analytics. This will help you track your website traffic.
- Use social media promotion. Identify what content gets likes comments and shares and what doesn’t. Use this information to adjust the type of content you are providing.
- Use Pictures and Video
Incorporate this into your content since as studies have shown, the brain processes visuals sixty thousand faster than text. Charts, graphs and infographics are also better at explaining information.
How do you make your content speak to your readers? Share with us.